Social media is one of the leading ways that help businesses connect with their customers in a more personal way. In addition to providing a platform to communicate with your customers, they can also help organic search engine rankings of your website. Most of the social media websites such as Facebook, Twitter, Reddit, Digg, Delicious, and Stumbleupon are extremely authoritative websites, which means you can use them to improve the search engine rankings of a website dramatically, if you use it properly.
However, most people still don’t have a clear idea about how to take advantage of social media websites to improve their search rankings. Even though every SEO specialist knows about the importance of link building, many clients don’t seem to understand how to use social media to build backlinks. So if you are one of them, this article will help you utilize your presence in social media to rank better in organic search.
Use Google+ and encourage the use of +1 button
It seems that many people have just forgotten about Google+. Want to know who hasn’t forgotten it? Google. Ever since Google started their very own social media network, they have been monitoring and using signals from it to decide the popularity or the “authority” of a website. If you have a page for your business with a good, engaging following on Google+, the chances of getting a better ranking for your website will be higher than those who don’t. So always keep your Google+ page active and encourage the use of +1 button.
Use Facebook, Foursquare and Google+ to show your location
Many studies have shown that location plays an important role in the search algorithm of Google. So if you have already made accounts for your business on Facebook, Foursquare and Google+, it’s time to add your location to them. Aside from helping your website rank better in Google on local search, this will also allow your customers to check in to your business place, which expands your online visibility.
Get people to share your content
When it comes to SEO, the most important thing is to look natural. And you have to remember this rule of thumb when using social media for getting backlinks.
The key to getting natural backlinks is producing high-quality, original content. If you publish genuinely valuable content on your website, most people will naturally share them through their social profiles.
Use social media to produce strong content ideas
One of the best places to find ideas for your future blog posts is your social media accounts. For example, you can simply perform a search using your target keywords on twitter to find what people related to your industry are talking about. Some search terms you can use for this purpose are:
- “Why is” + your keyword
- “How to” + your keyword
- “Question” + your keyword
For the best exposure, you can check for the topics that have been re-tweeted a lot by others.
Guest Post by:
Sophie Taylor is a web enthusiast and a blogger who loves all things around design and technology. She is also the chief editor in her organization. She shares new, exciting and valuable information such as SEO services.