Here are some things you should not be doing with your Twitter account.
- They say that you get what you give but with social media, this will not always be the case. Do not fall into the trap of asking people for interaction in exchange for something you can do for them. Promote people, share their content, do what you will, as long as you do not expect something in return. Asking for RTs and other favors reek of poor taste and desperation.
- Here is what Twitter has to say regarding spam:
“Spam” describes a variety of prohibited behaviors that violate the Twitter Rules. Behaviors that constitute “spamming” will continue to evolve as we respond to new tactics by spammers.
What is spam?
Here are some common tactics that spam accounts often use:
- Posting harmful links (including links to phishing or malware sites)
- Aggressive following behavior (mass following and mass un-following for attention)
Follow spam is the act of following mass numbers of people, not because you’re actually interested in their tweets, but simply to gain attention, get views of your profile (and possibly clicks on URLs therein), or (ideally) to get followed back. Many people who are seeking to get attention in this way have even created programs to do the following on their behalf, which enable them to follow thousands of people at the blink of any eye.
- Abusing the @reply or @mention function to post unwanted messages to users
- Creating multiple accounts (either manually or using automated tools)
- Posting repeatedly to trending topics to try to grab attention
- Repeatedly posting duplicate updates
- Posting links with unrelated tweets
Even if you are an actual human being with good intentions on Twitter, you might easily be mistaken for a spammer. Avoid posting repetitive tweets, as well as making the hard sell. The only ones who seem all too eager for people to buy their products are spammers, similar to the ones we see in our junk mail. Along that vein, as you can see above, even following people en masse could flag your account as spam.
- Do not compose tweets that use up all 140 characters. Don Power of Sprout Social said it best:
“Although Twitter allows you to use up to 140 characters in your tweets, we recommend that you use less than the total character allotment. Internet users these days are extremely stingy with their attention and are always looking to get to the point very quickly.
Not only do shorter tweets stand out because of the ‘white space’ they contain, they are also easier to read, digest and act upon.”
It has also been found that the shorter the tweet, the higher its chances of getting clicked especially if it contains a link. Tweets that contain too much text are often skipped or ignored.
- It makes sense to follow people who are in the same industry you are in but do not limit yourself to these people. If you find someone on Twitter interesting, follow them. If they have a lot of influence with an audience you just cannot seem to reach, engaging them would be a great way to start expanding your market. Similarly, by following a diverse group of people, you are more likely to get inspiration for your own tweets.