When it comes to marketing and promoting any new business, social media is where the action is. If you don’t believe us, then look at the globally popular Dr Pepper drinks brand, who now dedicate 100% of their marketing budgets to promoting themselves socially.
Of course, when it comes to being found, you will want to ensure that you have a great search marketing strategy, and other ideas that will help you to be found online. Spending money on print media, for example, is not going to do you any favours. If you have money to throw away like that, do something useful with it, like give it to a children’s charity.
Knowing that you should be using social media and knowing how to make the most of it are two completely different animals. Using a fashion brand as the example, we looked at some tips and tricks for growing your brand through social media. If you are working in a different industry, most of these will work just as well across the board.
Find the Influencers
Starting out with social media can be daunting, you have no followers, no history, yet want to position yourself as a credible, authoritative voice right from the outset.
The best way to begin establishing yourself is to find the influential people in your industry, and begin following and interacting with them, introducing yourself and what you do. If you want to save yourself time, use a tool such as Klout or Hootsuite to identify the biggest influencers around.
Fashion, by its very nature, is about how we aspire to look. Therefore, posting written updates only is unlikely to win you many friends.
You need to show everyone what your designs look like, what is your approach to fashion, just what does this exciting new brand stand for and mean to the people who will wear their product? Predominantly visual sites such as Pinterest and Instagram are ‘must do’ choices, particularly when it comes to appealing to women.
As you begin to grow, these sites can then be powerful tools should you wish to run a competition, for example, or interact with budding fashion designers who are looking to make their own mark in the industry.
Give People a Hook
You can have the best pictures and have your content shared by some of the biggest designers and shops in the whole world, but you still need to give people a reason to come to your social feed and, ultimately, your website to make a purchase or to find out where your store is located.
What you make the centrepiece of your campaign is up to you, but should be pulled from the most attractive aspects of your brand. Are all of your designs produced with fair trade products, or are they otherwise ethically sourced, for example, or are you offering top end quality at an affordable price for a specific niche that struggles to find suitable clothing?
Use social media effectively to establish yourself online, and over time you will start to see a telling influence in your sales and the way people engage with your company, whatever industry you work in.
Guest Post by:
Aisha Malik is a fashion writer with an interest in how social media can be used to introduce new brands and trends to consumers. Aisha believes more can be learned about trends such as Islamic clothing through using social media effectively to introduce ideas to a wider audience.