How To Promote A New Fashion Brand Using Social Media

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When it comes to marketing and promoting any new business, social media is where the action is.  If you don’t believe us, then look at the globally popular Dr Pepper drinks brand, who now dedicate 100% of their marketing budgets to promoting themselves socially.

Of course, when it comes to being found, you will want to ensure that you have a great search marketing strategy, and other ideas that will help you to be found online. Spending money on print media, for example, is not going to do you any favours. If you have money to throw away like that, do something useful with it, like give it to a children’s charity.

Knowing that you should be using social media and knowing how to make the most of it are two completely different animals. Using a fashion brand as the example, we looked at some tips and tricks for growing your brand through social media. If you are working in a different industry, most of these will work just as well across the board.

Find the Influencers

Starting out with social media can be daunting, you have no followers, no history, yet want to position yourself as a credible, authoritative voice right from the outset.

The best way to begin establishing yourself is to find the influential people in your industry, and begin following and interacting with them, introducing yourself and what you do. If you want to save yourself time, use a tool such as Klout or Hootsuite to identify the biggest influencers around.

Think Visual

Fashion, by its very nature, is about how we aspire to look. Therefore, posting written updates only is unlikely to win you many friends.

You need to show everyone what your designs look like, what is your approach to fashion, just what does this exciting new brand stand for and mean to the people who will wear their product? Predominantly visual sites such as Pinterest and Instagram are ‘must do’ choices, particularly when it comes to appealing to women.

As you begin to grow, these sites can then be powerful tools should you wish to run a competition, for example, or interact with budding fashion designers who are looking to make their own mark in the industry.

Give People a Hook

You can have the best pictures and have your content shared by some of the biggest designers and shops in the whole world, but you still need to give people a reason to come to your social feed and, ultimately, your website to make a purchase or to find out where your store is located.

What you make the centrepiece of your campaign is up to you, but should be pulled from the most attractive aspects of your brand. Are all of your designs produced with fair trade products, or are they otherwise ethically sourced, for example, or are you offering top end quality at an affordable price for a specific niche that struggles to find suitable clothing?

Use social media effectively to establish yourself online, and over time you will start to see a telling influence in your sales and the way people engage with your company, whatever industry you work in.

Guest Post by:

Aisha Malik is a fashion writer with an interest in how social media can be used to introduce new brands and trends to consumers. Aisha believes more can be learned about trends such as Islamic clothing through using social media effectively to introduce ideas to a wider audience.

About Guest

Guest Author has written 76 post in this blog.

This article was written by a Guest Author from MyBlogGuest. He or she either submitted a post directly to this blog, or they were personally selected to guest post on this blog.

Comments

  1. Radhika says:

    Social media is one of the best way for promoting any kind of brand whether is is related to fashion, beauty or something else. It drives a lot traffic towards a website and can help in increasing their sales. You can also use sites like pinterest to drive some huge amount of traffic towards your website if your website has appealing images.
    Radhika recently posted..Top 10 Best Colognes And Perfumes For Men In 2013My Profile

  2. aigbedo says:

    Thanks nice post, social media site is one good alternative to traffic for any new product
    the usage of social media is growing daily and any information got from social media site is be discussed online and offline by friends
    this can help to increase traffic and exposed brand and product to the right user
    as long as you use the right photos for the product
    aigbedo recently posted..Bandolino Women’s Kitchie SandalMy Profile

  3. Sally Hansen says:

    I would think Instagram and pintrest would be ideal for promoting fashion. Good photos are a must and is also a great way to interact with customers and potential customers on a one on one basis which can help conversion rates.

  4. Anne says:

    Thank you very much for sharing this great post. Yes, I totally agree with you, when it comes to marketing and promoting any new business, social media is where the action is. Examples are Facebook, twitter, instagram and pintrest :) You can use these sites to drive some traffic towards your website.

  5. Gipsy Dharma says:

    Yes, for fashion bloggers great pics are a must and can really give you an advantage over your competitors.

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