Social media has become more important than ever with the new Google changes. In the past, social media was important because it could lead to new inbound links. The new Google changes now take social signals into account. There are five major signals that Google uses in their ranking algorithm. If you master these five areas, then you should see a massive improvement in your website’s ranking.
While the number of posts is important in some respects, the major thing to concentrate on in this area is the quality of your posts. Writing posts that are optimized is as essential as creating optimized articles for your marketing. If you create a post with good keyword usage and quality writing, then expect to see your rankings increase.
This also counts for other people mentioning your website. If someone writes something about your website on Facebook, Google+ or any of the other social networks, then Google will use this towards your ranking. Having a website that is popular on the social networks will now translate to more search engine traffic.
The best way to take advantage of this social signal is to frequently create good posts that people like. You should also try to get your followers to talk about your website to improve your rankings.
People are going to frequently comment on your posts. Many social media posts get 100 comments or more. You cannot control how good the comments are, but that doesn’t really matter. If you want better rankings, then you need to get more comments.
Getting more comments is fairly easy on social media websites. The first thing you need to do is write content that is worth commenting on. Writing a basic and boring post isn’t going to amass many comments. If you write something funny, controversial or informative, then you should get more comments.
The second thing you should do is to tell people to comment. Just giving this command will dramatically improve your number of comments. This is essentially a call to action that people will follow.
Many social networks are based on bookmarking websites or they have a bookmarking function. People bookmark their favorite websites so that they can easily visit them later, but it’s also to show a person’s individuality. For example, someone might bookmark many sports websites because they like being athletic.
This is similar to the comments social signal. Your websites need to be worthy of being bookmarked. Unique content is going to get the most bookmarks. You should also tell your visitors to bookmark your website. While the call to action is important, it’s more important to create unique content that people like.
Facebook likes might be the most recognized, but every social network has its own voting system. People vote on content and accounts that they like. Getting more votes is somewhat similar to getting more bookmarks and comments, but there are some notable differences.
The best way to increase your number of votes is to become more engaging. Join groups, talk to people and post content that users like. People are only going to vote on you if they like you, so give them something to like.
The other thing that you can do is to run an ad for more votes. Facebook and many other social networks allow this. Just write some ad copy, find a good image and post your ad. This will cost you money, but it’s one of the fastest ways to get more votes.
The last social signal is the number of shares your content gets. Everybody loves sharing content through social media. If you read the above sections, and even at an intuitive level, then you know that unique, high quality, and informative content is the key to gaining more shares.
The best thing that you can do is to add social media buttons on every page of your website so that they are prominent and easy to access. This will prompt people to click on them to share your content through their account. If more people share your content, then your search engine rankings will increase.
As Google and other search engines begin to give more clout to social media metrics in their ranking system, it is becoming clear that social media is incredibly important if you want to reach your SEO goals. While there are many aspects to focus on, there are a few things to keep in mind if you want the maximize the value you get on your website from social signals. Remember to make unique content, use calls to action and easy-to-access social media buttons, and make it as easy as possible for people to share your content. If you do all of these things, then you will get many new visitors through Google.
Guest Post by:
Katelyn Roberts is a SEO enthusiast who writes for UpCity free SEO Report Card, and loves to spread the word about new ways to improve your SEO.