The current power that social media holds within today’s society is simply undeniable and it means that people from all over the world are able to communicate a message to a potentially huge audience in a very short space of time. Reaching a mass number of people and having the possibility of your message spreading so rapidly is a great thing in so many cases but it can also be a disadvantage in other situations. There have been a lot of employees who have gone on to lose their jobs as a result of falling foul of their workplace’s views and rules with regard to social media so it is highly advisable for companies to give some specific focus to this aspect of their business. Social media training can be given to members of staff and these are some of the reasons why it could be extremely beneficial for a company to include it in their calendar.
Why should social media use be monitored?
The image of a company is crucial in many different respects and ultimately it can greatly affect the success of the business. The way that the brand is looked upon by the customer and important clients is of such importance that a great degree of focus needs to be given to it on a consistent basis. The members of staff that work for a company are very much the heartbeat of the entire operation but for all the great work that they can do it is still possible for them to compromise the brand image in some ways. Personal social media accounts are monitored closely by some businesses to make sure that their employees are not revealing sensitive information about the company or expressing views that they do not want the brand to be associated with.
Why is social media training a good idea?
It could be suggested that in some cases employees break the rules on social media use because they are not completely aware of them. Social media training can be an extremely sensible procedure for companies to insist upon because it removes the doubt that can surround the issue. If members of staff go through social media training then they can be left in no doubt about what they can and cannot say on such outlets. It is also vital for the business to describe exactly why certain things cannot be revealed as opposed to merely informing their employees of what cannot be said.
Guest Post by:
Jon Lees manages his own company and he recognizes both the good and bad aspects of social media use. He arranged a training course for his employees through www.elas.uk.com.