Many companies now use social networking sites to establish a presence online – sites like Facebook and Twitter are both free and very easy to use, making them a vital component of any smart business’s marketing strategy.
But while sites like Twitter are accessible and simple to get the hang of, many companies do mismanage their accounts, either through neglect or through employing the wrong kind of strategy. To help your business get the most out of your Twitter account, here are a few tips to point you in the right direction…
The nature of a micro-blogging site like Twitter lends itself to speed and immediacy – and if you only update your feed every few days, then your presence in an environment like Twitter is going to dwindle. Your tweets could be the most articulate, well thought-out statements around, but amidst the frantic rate at which other users tweet, if you don’t post often then your feed will get lost in the noise. Keep on top of the game, and update your page as much as possible – presence on Twitter is all about frequency.
Now you’ve set up an account, here’s your chance to engage with your customer base and get an idea of what they’re really thinking. Remember that many businesses spend good money on research and focus groups, but Twitter provides you with a quick, free alternative to this, so get the most out of it. Ask open questions about your products or services, and include a hashtag. Then you’ll be able to see what your followers really think. If responses are a little slow, why not offer to enter people who answer your questions into a small prize giveaway?
In any PR situation, it’s always important to maintain a sense of professionalism, and Twitter is no different. Think before you tweet, and post responsibly. At the same time, ensure you use a tone which isn’t too rigid and robotic – you want your followers to see you as being approachable, and the way you tweet should reflect this.
New Twitter Header Image
Twitter have launched an update to their profile page designs that allow a user to upload a large image on their profile page. Use this to your advantage and promote your business/services. Regularly update the image with seasonal offers and news. Thousands of users will see this.
Guest Post by:
Adam has a keen interest in all things web and loves to write about the latest happenings in the social space. He also writes for Toner Giant, a Major supplier of wireless fax machines in the UK.