It is no longer rare for businesses of any size to be on Twitter. In fact, it has become one of the most important facets of their marketing campaigns and now, getting noticed and garnering followers on the site is getting much more difficult. The key to getting more followers for your business’s Twitter page is by capturing the attention of your target demographic. A really great way to do this is by customizing your page’s background and header – the latter being a more recent feature that most likely took its cue from Facebook’s cover photos. By putting in a bit of extra effort on your Twitter page, you have a better chance of standing out and gaining more followers. Here are a few tips on how to do just that.
Make good use of branding
No business has anything to lose by proper branding since this is the way your company’s lifeblood, the customers, will see you. This will affect the kind of relationship they will have with your organization. Twitter is a good channel for branding by giving your company some personality.
Be distinct and consistent
If you have colours or a logo that is somewhat recognizable, you should use it for your Twitter profile. Even if the most distinguishable part of your company’s image is the font you use, you should still make use of it to ensure that your profile is easily recognized. This fosters trust and tells your target market that the account is credible. This should not only be applied to Twitter, but to any other social media account your company may have.
Include contact details
Do not forget to put your contact details in your Twitter biography. If you do not have room for them in the bio, you can easily integrate them into your background or header.
Cross promote other social media accounts
Social media accounts are a great way to promote other platforms. They are an easy way to get more likes or followers without doing the hard sell. If a customer sees your Twitter profile but does not have a Twitter account, giving them a way to interact with you through Facebook and providing with a link to follow is a sure way to connect with them.
Create opportunities for interaction
If you want to create more sales and customer interest, you must provide your social media circle with ways to interact with you and engage with your brand. This can be in the form of asking them for feedback or informing them about special deals and promos. You may even hold a sort of raffle every so often, rewarding them with small yet meaningful prizes. This is a sure-fire way to engage even the most passive follower.
If you go about personalizing your Twitter page on your own or with the help of a professional, it will most likely do you more good than harm. Not only will it make you gain more followers, it may even prompt you present followers to interact with you more.