It is no longer rare for businesses of any size to be on Twitter. In fact, it has become one of the most important facets of their marketing campaigns and now, getting noticed and garnering followers on the site is getting much more difficult. The key to getting more followers for your business’s Twitter page is by capturing the attention of your target demographic. A really great way to do this is by customizing your page’s background and header – the latter being a more recent feature that most likely took its cue from Facebook’s cover photos. By putting in a bit of extra effort on your Twitter page, you have a better chance of standing out and gaining more followers. Here are a few tips on how to do just that.
Make good use of branding
No business has anything to lose by proper branding since this is the way your company’s lifeblood, the customers, will see you. This will affect the kind of relationship they will have with your organization. Twitter is a good channel for branding by giving your company some personality.
Be distinct and consistent
If you have colours or a logo that is somewhat recognizable, you should use it for your Twitter profile. Even if the most distinguishable part of your company’s image is the font you use, you should still make use of it to ensure that your profile is easily recognized. This fosters trust and tells your target market that the account is credible. This should not only be applied to Twitter, but to any other social media account your company may have.
Include contact details
Do not forget to put your contact details in your Twitter biography. If you do not have room for them in the bio, you can easily integrate them into your background or header.
Cross promote other social media accounts
Social media accounts are a great way to promote other platforms. They are an easy way to get more likes or followers without doing the hard sell. If a customer sees your Twitter profile but does not have a Twitter account, giving them a way to interact with you through Facebook and providing with a link to follow is a sure way to connect with them.
Create opportunities for interaction
If you want to create more sales and customer interest, you must provide your social media circle with ways to interact with you and engage with your brand. This can be in the form of asking them for feedback or informing them about special deals and promos. You may even hold a sort of raffle every so often, rewarding them with small yet meaningful prizes. This is a sure-fire way to engage even the most passive follower.
If you go about personalizing your Twitter page on your own or with the help of a professional, it will most likely do you more good than harm. Not only will it make you gain more followers, it may even prompt you present followers to interact with you more.
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Hi,
Well I feel you need to make good use of your Twitter, you need to tweet almost regularly and also your tweets must be relevant enough. Interacting with your tweeter followers and following others tweets helps to increase your tweeter followers. Thanks for the share!!
Hi Aditi,
Thanks for your comment and for sharing your knowledge about twitter.
Qasim recently posted..#Twitter2012: A Year in Review
In my opinion, being consistent and distinct on Twitter really pays well in the long run. The distinct colours can make a appeal for themselves in the heart of the readers. Secondly, providing ample scope for interaction plays the trick of grabbing a lot of genuine followers. Thanks for the share.
Aayna recently posted..Kim Wilde Drunk Christmas Impromtu Performance on British Rail
Facilitative share Nancy . Nice tips to get noticed and garner followers on Twitter . Using Company logo as it reflects credibility is a great advice . Moreover personalizing Twitter page according to the market section you aim to target gives favorable results.
I’m still trying to use more and more of Twitter and I’ll save your post for guidance. Thanks for sharing.
Thanks, Fatima and Aditi. I’m glad you liked my article.
Nice thorough information, thank you for this blog post! This should help those who also are having a hard time gaining more twitter followers for their presence!