7 Writing Tips for Businesses Using Social Media

"Writing tips"

You might as well throw out every writing rule your English teachers tried to teach you when you’re writing for social media. You’ll want to maintain good grammar of course, but don’t write social updates as if you’re going to submit them for a grade. You’ll stick out like a sore thumb and you won’t [...]

The Differences between A Social Media Audience and A Traditional Media Audience

social-media-audience

There used to be one audience that companies and brands presented themselves before but that has changed tremendously through the years. Consumers now inhabit every imaginable nook and cranny in the Internet and this has blown the marketing game wide open. Traditional media has even become a beleaguered institution in the wake of more relevant [...]

What You Should Not Do On Twitter

dos and donts of twitter

Here are some things you should not be doing with your business’ Twitter account. They say that you get what you give but with social media, this will not always be the case. Do not fall into the trap of asking people for interaction in exchange for something you can do for them. Promote people, [...]

The Visual World We Live In

eye

Anyone who has some kind of Internet presence should be familiar with infographics. You know—those brightly colored, icon-laden informational posters of indeterminate lengths. We see them everywhere, from Facebook posts and Pinterest boards to news websites and blogs. They seem to have taken the place of traditional charts and analyses, putting greater emphasis on visual [...]

4 Ways To Integrate Social Media Into Customer Service

"satisfaction survey"

As another leg of marketing efforts, many brands have spent lots of time and money on developing their strategy and profiles across many social media platforms.  However, marketing isn’t the only department social media is proving useful. Many companies have begun adding social media into their customer service programs.  Since, a term has been coined to describe [...]

Job Hunting 101: 4 LinkedIn Mistakes Every Professional Must Avoid

linkedin mistakes

Creating and maintaining a good LinkedIn profile is not as easy as having a Facebook or Twitter account. You have to project a professional image and create a good, if not exceptional, profile to attract recruiters and secure your dream job. Unlike in your personal networking accounts, where you post just anything you want to [...]

5 Table Manners that Facebook Users Should Practice Online

Facebook-007

Facebook is now officially a household name. Almost everyone who has ever been on the Internet knows and is a member of Facebook. People from all walks of life and from all age groups are on this social network. The thing is, because almost everybody is on it, there should probably be a Facebook police [...]

SociaLink App Review

"SociaLink app" "Socialink app review"

Have you ever lost the contact information of someone you met the night before? Have you tried searching for them on Facebook only to find that there are 50 other people with the same name? Well, this problem is no longer relevant with the SociaLink App! SociaLink is a mobile application for the iPhone that [...]

Is Social Media Running Your Life?

sm life

Roughly ten years ago a productive day meant getting up early, taking a shower, having breakfast and dashing off to work. But these days being busy means, waking up early, checking one’s email, logging on to Facebook, typing a shout out on twitter — before actually buckling down to work. There is no doubt social [...]

Maximize the Benefits of Social Network Marketing

SOCIAL-MEDIA-TO-MAKE-MONEY1

A growing number of businesses are now using social networks as a marketing medium. From small businesses, to the world’s top companies, such as Dell and Starbucks, businesses find benefits from tapping into social networking sites to promote their products and raise awareness about their company and brand. While most businesses can benefit from using [...]

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